Portfolio
A curated selection of projects from past roles and clients, highlighting the skills I brought, the value I added, and the impact made on teams, customers, and business outcomes.
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Challenge: Migrate 2.3M customers to Westpac’s new native app while maintaining NPS and driving adoption — without disrupting daily banking for millions of users. My Role: Sub-Chapter Lead, XD Team | Led migration strategy and content transformation across 200+ digital touchpoints. Impact: $0.5M annualised revenue increase • 7% engagement growth • NPS +9 points •…
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Challenge: Redesign Qudos Bank’s outdated internet banking platform and mobile app as part of a brand refresh — in just 8 months (vs. typical 18-24 month timeline for banks). My Role: UX Lead & Team Lead | Managed 6+ consultants across UX, visual design, and front-end development through rapid Agile delivery. Impact: Delivered responsive internet banking…
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Challenge: Validate and refine Maxxia’s new salary packaging card app before launch to ensure seamless transition for 100K+ cardholders moving from a dual-card to single-card system. My Role: UX Principal Consultant | Led stakeholder workshops, co-design sessions, user testing, and mentored client team on HCD methodology. Impact: Identified 5 major usability issues pre-launch • All…
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